beauty call

Dermalogica is hoping to appeal to the tweens with a new skincare line featuring California pics and craaaazy product names.   The new line – Clean Start was developed with the help of a 20-member council of boyz and girlz ages 12 to 20.  Oh, the awkwardness…

Seriously though, we love how this product line is at once youthful but sophisticated.  It’s energetic but not patronizing — cough cough, like a giggling Christina Milian texting-her-friend-while-splashing-water-on-her-face-before-she-jumps-into-a-convertible-to-start-the-day kind of face wash.  It’s cheerful but not gag-me sunshine and rainbows.  It’s the kind of face wash we would make our moms’ buy us if we were 12.

Photo courtesy of wwd.com

We’re digging this amazing packaging by Jacqueline Evans.  The simple design speaks to her ingredient list as well as her philosophy (the entire “natropathic” skincare line consists of only 6 products).  We love how the combination of brown glass, brightly-colored labels, heroic typography and sparse but well-chosen wording makes for instant credibility.

Korres announced that it plans to turn its entire line organic by 2010 – wait, isn’t Korres already a natural beauty products company, founded as a Greek homeopathic pharmacy??   We feel slightly duped…

We LOVE Living Proof.  Love love love.  In addition to the brand’s haircare product, No Frizz winning Allure Magazine’s Beauty Breakthrough of 2008 Award, this is one of the best comprehensive concept/packaging/mission/mantra/you name it we’ve seen in a while.  The company is all about solving our beauty problems with radical solutions and we are thrilled to let them try.  PolyfluoroEsther technology?  That’s crazy you say?  Yes maybe, but mabye it’s crazy enough to work.  And believe us, we’ll take all of the no frizz love we can get.