courtesy of notcot.com
Shepard Fairey’s Studio Number One has done the artwork for the Saks Fifth Avenue Spring 2009 WANT IT! marketing campaign. It’s very much in the Fairey propaganda style – an interesting approach from a luxury retailer like Saks. Done this way, the campaign doesn’t look very luxe. The graphics are bold, no shame, in your face, must-have trends trends trends! – a humorous twist on the obsessive preaching of the ever-changing seasonal trends. It’s almost as though Saks is making fun of themselves – “You must “arm yourself with a slouchy bag!” and wear “brave new pants!” and don’t forget to “believe believe in brighter lips!” – except, its not that funny and more trying too hard to be cool. Graphically though, it is very interesting.
courtesy of notcot.com
courtesy of notcot.com
On second thought, the fact that I’m writing this about a retail catalog makes me think Saks knew exactly what they were doing. It’s not every day a catalog makes me stop and actually read through every page. But whether it makes me want to buy? Not really.
courtesy of notcot.com
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