photo courtesy of lovelypackage.com
Bulb has truly embraced inner beauty with an amazing, all-white line of packaging for its organic, GMO free fruit, vegetables and food. Igal Hodirker designed the line based on his experience in packaging design, “The power of white is sometimes really underrated. As a designer I often hear “make it bigger, add more pictures, there’s too much white space…”
Instead, the basic “truth” of the product speaks for itself by imprinting its own, unique shape onto its container. We love that because of this, each package is unique. We notice the subtle, textural differences and appreciate the intricacies of things we would otherwise take for granted. This packaging elevates its contents to another level. Take for instance their coffee beans. Suddenly, they’re more than just caffeine, they’re complex systems of mountains and valleys, smooth to the touch and curved to adapt and survive in the wild…Take that Starbucks (just kidding, we love you too, but in a different kind of way).
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