On our way out the door to a CEW event last week, we ran straight into a mob of girls hula hooping outside Kate Spade. We’re totally accustomed to our downstairs neighbor’s sweet and engaging window displays (just last week, they were giving out Mother’s Day cards with free postage), but this was truly a sight to be seen. Their cheeky new store concept seems to have taken a cue from Dylan’s Candy Bar, but in a classy Upper East Side mom kind of way.
photo courtesy of wwd.com
No longer the brand that sells black nylon bags to preppy suburban high schoolers, Kate Spade gets an A+ in our book for reinvention. Co-president and creative director Deborah Lloyd joined Kate Spade in 2007 and set out to resurrect the “wit and whimsy” the brand had lost. Mission accomplished. With nostalgic window displays beckoning a picnic in the park and vintage album covers hung on colorful walls (not to mention the color-saturated accessories and apparel scattered throughout the store like rainbow sprinkles on a strawberry sundae), the brand communicates its core values loud and clear.
Now if only Blair Waldorf would stop in for a visit.
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