What’s the next great trend we see emerging as the Recession drags on? Luxury dining repackaged as…affordable, obtainable even (dare we say it) everyday? The notable NYC chef, Daniel Boulud owner of the ultra-luxe Daniel is preparing to open his latest restaurant, DBGB a “sausage, burgers and beer” joint that promises Daniel-level quality without the four star prices. In a recent NYT article, Mr. Boulud said the concept behind the restaurant was “indulgence on a dime instead of indulgence on a dollar” (average bill for a three-course meal – $32).
DBGB is just the latest in a series of recession special discounts and spin-offs. Some Jean Georges restaurants are offering a “spring promotion” where diners can enjoy $24 lunches and $35 dinners. Craft has “Frugal Fridays” every day except for Tuesdays. And that’s just the beginning. Click here to check out other recession specials.
It goes without saying that companies, especially those that sell entertainment-related commodities have to re-evaluate ways to keep customers interested, but is a striped-down luxury still really a luxury or are we just fooling ourselves? If we always expect a recession special or amazing door-buster discounts, have we taken something away from the experience? Or even worse, will we expect this kind of special treatment to stick around when our economy gets back on its feet? Cause you can bet your DBGB bratwurst it won’t.
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