As we know, Pantone is the color expert. They search far and wide all over the globe sourcing color trends and finding inspiration in patterns, colors, and fabrics from the runways of Milan to the most unexpected masterpieces of African design and artistry. At out recent attendance of the HBA Global Expo- Trends Conference at the Jacob K. Javits Center in New York City, a lecture given by Leatrice Eiseman, Executive Director, Pantone Color Institute and author of “Color Messages and Meanings” provided key insight into the thought processes behind her research and inspiration for the Fall 2009′s color trends as well as how technology and the recession has affected the colors and use of color for this Fall.
Click to view Pantone Fashion Color Report Fall 2009
In her presentation, she went on to explain that TV and the increasing advances in HD and picture quality has raised our expectations of color and what we expect to see in our everyday lives. To this end, more vibrant and rich colors are trending very well and especially the use of “irreverent color combinations” (for example seen in the artistry Murakami recently lent to Louis Vuitton), the old rules of color are a thing of the past especially with the recession effecting fashionistas everywhere… She went on to say that many people have asked her – why are some of the hot colors from seasons past making their way back…? What she explained (and what was an obvious conclusion that I never gave thought to…), was that color trends in a recession typically tend to last longer, so that we’re not wasting that $250 deep-purple bow-neck blouse we bought last year. Color today, is not about throwing out last season’s best, but instead figuring out how to combine the “old” with the new so that your look still feels fresh, well-styled, and obviously… on trend.
Based on these trends and global access, the Fall 2009 Color Report was established:
A natural choice during uncertain times, patriotic American Beauty, a wonderfully balanced, true red, speaks to the need for cohesiveness. Perfect for all skin tones, American Beauty is a feel-good color. Purple Heart connotes a sense of refinement and sensuality, adding an air of creativity and excitement to the top 10, especially when paired with American Beauty.
A warmer, more subdued Honey Yellow carries the 2009 color of the year, PANTONE 14-0848 Mimosa, through to fall and winter with its golden tones. Pairing Honey Yellow with its color wheel opposite, Purple Heart, will surely add a surprising flair. Or, for a more typical fall combination, group Honey Yellow with Burnt Sienna and Iron. Strong yet understated Iron serves as the “new black,” making traditional basics much more interesting. Neither gray nor brown, Iron is a grounding color that coordinates well with all colors in the palette. Crème Brûlée, a grayed-down beige, and Nomad, which bridges the gap between beige and light gray, also speak to the need for timeless neutrals. All three classics can stand alone or serve as anchors when paired with other colors.
Fall would not be complete without a seasonal favorite like Burnt Sienna, a deepened, earthy shade of orange, reminiscent of an autumn sunset. Pair this versatile hue with Nomad and Rapture Rose for a different twist. Adding spark to the fall palette, Rapture Rose artfully captures the vibrancy of fuchsia and the softness of pink. Underscored by nurturing and feminine tones, the addition of Rapture Rose enlivens the more traditionally subdued fall hues. Look for it in cosmetics as well as clothing and accessories.
Like the olive in a martini, Warm Olive, a rich yellow-green, adds a touch of elegance and sophistication to fall. When combined, this tangy, intriguing hue makes all other colors come alive. Look for it paired with Majolica Blue, a deep, mysterious teal blue with more vibrancy than the usual navy. Majolica Blue brings an exotic flair to the group, especially when paired with Burnt Sienna or Purple Heart. Each season, Pantone surveys the designers of New York Fashion Week to identify the 10 most directional colors. Like a painter’s palette, fall 2009 offers choice and diversity, but the unique integration of colors is what makes it so appealing.
- Courtesy of Pantone
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