On Monday we learned that the Federal Trade Commission has some major changes in store for regulating the previously unregulated social media universe. According to an article in the NY Times:
The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently. The new rules also take aim at celebrities, who will now need to disclose any ties to companies, should they promote products on a talk show or on Twitter. A second major change, which was not aimed specifically at bloggers or social media, was to eliminate the ability of advertisers to gush about results that differ from what is typical — for instance, from a weight loss supplement.
Ok, so what does this mean for beauty call? Well, nothing really. We are proud to be an unbiased source of the latest fashion, beauty and design information. We post products that we truly love and feature designs that inspire us. We take a lot of care to maintain a sincere evaluation of who’s doing it right and why we think so. So let us know how we’re going and what you’d like to see more or less of so we can keep on keepin’ it real.
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