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Maison Hermès Japan: Tokujin Yoshioka

Maison Hermès in Tokyo commissioned Tokujin Yoshioka to recreate his 2004 installation for their December windows – a video of a woman alternatively blowing air through two scarves.  Aside from its inherent aesthetic value, it’s interesting how the product is encapsulated within the performance without being subsumed by it.  Often with such large, essentially two-dimensional objects, it’s nearly impossible to properly display their full design.  With this installation, though the consumer is engaged by the performance aspect, the full design patterns of the scarves are beautifully showcased.

Video via today and tomorrow

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