Gareth Pugh’s 2010 collections have been profoundly softer and more accessible than the severe avant-garde drama on which he made his name. His A/W collection, especially—sleek, 30’s-inspired, very wearable—is a significant departure from past years, when extreme alien collections varied between the bird-like and the geometric. Imagine Darth Vader meets Lady Gaga. Pugh’s current collection is still undeniably Pugh, but the alien is manifested as revisioned retro futurism, the bird-like as the flight-obsessed 30’s revisited and the geometry as art deco. All of this, imbued with a smoky, screen siren glamour, makes for a streamlined sensuality that I absolutely adore.
The highlight of Pugh’s collection? The Fall/Winter ’10 campaign video from SHOW studio, complete with an entrancing, robotic lewdness straight from Fritz Lang’s Metropolis.
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Images via Style.com
Video via SHOWstudio
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What is the song of the first video? I love that song!
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[...] Pugh’s A/W 2010 campaign, the video features alien, rhythmic dancing, a billowing cone dress, mirrored images and a [...]
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