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Tag Archives: film

The Viral Fashion Video: SHOWstudio for Gareth Pugh Spring/Summer 2011

For his Spring/Summer 2010 show, Gareth Pugh chose to present a video of his new collection in lieu of a traditional runway show.  The video, directed by Ruth Hogben debuted yesterday and was streamed live through SHOWstudio.  This is a strategic move for both parties: SHOWstudio is trying to solidify itself as the eminent innovative [...]